The most basic marketing funnel creates/loses profit like this.
Step 1: Place the ad = Losing money
Step 2: Free report offer = Losing money
Step 3: Low cost offer = Break even
Step 4: Higher cost offer = Make profit
A sales funnel doesn't make you a profit until a single prospect sees your ad,
requests your free report, buys your first offer, and then buys your second offer.
…and this entire process takes time to complete.
If you pay $1000 for an ad placement in a popular niche magazine on the 1st of the
It might take 30 days for everyone who's ever going to see your ad to see the ad.
Then it might take another 3 weeks for everyone who's ever going to request your free
report to request it after seeing your ad.
Because people are busy, like to procrastinate, and don't read magazines as soon as
they buy them.
Next, it might take ANOTHER 2 weeks for everyone who requested your free report
who's ever going to buy your low cost offer to actually buy your offer.
Lastly, it might take ANOTHER 2 weeks for everyone who's bought your low cost offer
who's ever going to buy your higher cost offer…to actually buy your higher cost offer.
If you have a sales funnel that is destined to produce 10k a month you might have to
run the funnel for 3 months before you actually start to take in 10k a
Now that you fully understand the most basic sales funnel (the offline marketing funnel).
You're ready to build a sales funnel that will work with your business.
Here's what to do:
The first phase to building your funnel is planning it out on paper.
Tip: Don't use Microsoft Word for this. Technology just gets in the way.
Now I'm making 2 assumptions of your situation.
1. I assume you've picked a niche market.
2. I assume you already have 1 product/service to sell.
If you don't have a niche...
Go choose a niche immediately (what are you
On the other hand…if you don't have a product/service to offer yet…keep reading anyway.
Now, the first step to planning out your sales funnel on paper is listing your entire
product lineup on a sheet of paper…
(if you've already done this give yourself a pat on the back you're ahead of the class).
Your product lineup will be the raw source material you'll use to make your
sales funnel work.
Your products and services aren't rigid. They are fluid.
If you want to do well you will need to get used to combing products together and
tearing them apart into smaller chunks on a whim.
All of the time.
You will spend a lot of time on this.
So it's good to have this list prepared beforehand.
The next thing to do is to pick your funnel type.
There are several types of funnels.
You already know about the original offline one.
However, instead of teaching you all the types right now I'm going to show you a
shortcut worth taking.
It's how I choose what initial funnel type to build before I begin split testing.
List your products and services.
I like to list all of my products on 1 sheet of paper.
Then for each product or service I like to follow the advice of the late Gary Halbert and
create a "fact sheet", and a "benefits sheet".
For each product or service.
The fact sheet lists all of the hard facts about the product.
While, the benefit sheet takes each of the facts on the fact sheet and converts them to
I like doing this because it makes combing my products into new packages, or tearing
them apart into smaller components a little easier.
I will often tear full products apart to create freebies to give away for lead attraction, or
to create bonuses.
I will also often combine full products together to create premium offer.
A Way That You Could Guarantee To Build The Right Type Of Funnel Is By Using A Software Called CLICKFUNNELS.
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SOLA OLOJEDE : Sales Funnel Architect & Seo Consultant
I love the conversions, reports, metrics, and have a passion for building profitable sales funnels.
If you need help with marketing online or building intelligent funnels to generate leads, convert sales and create raving fans for your business, we can help. Simply just drop us an email, we'd love to chat at firstname.lastname@example.org to schedule a 30-minute strategy session so we can give you a blueprint for being successful online based on our experience of "what's working now" in the world of online marketing and advertising.
* DISCLAIMER: RESULTS WILL VARY AND IT DEPENDS ON THE HARD WORK, TIME AND EFFORT THAT IS PUT IN.